Marketing News

One Direction has announced its third scent

It is no. 3 for no. 1 pop band One Direction. The group has announced its third scent—You & I—which will hit stores this summer, according to a video announcement made by member Liam Payne.

This new scent is quick follow-up to That Moment, which rolled out this Spring. Our Moment was the band’s debut scent.

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Happi Newsletters